The article describes the experience of the "Roma Pass", the tourist card recently introduced in Rome, showing how the data gathered on the card can be used in destination management.
Tourist cards as a source of information on visitors’ behaviour in heritage cities
PAROLINI, CINZIA;
2007
Abstract
The article describes the experience of the "Roma Pass", the tourist card recently introduced in Rome, showing how the data gathered on the card can be used in destination management.
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