This book is directly linked to the contemporary trend of experiential consumption and marketing. It highlights the idea that an experience is not something that can be readily managed by firms and it is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.

Consuming Experience

CARU', ANTONELLA;
2007

Abstract

This book is directly linked to the contemporary trend of experiential consumption and marketing. It highlights the idea that an experience is not something that can be readily managed by firms and it is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
2007
Routledge
9780415382441
Caru', Antonella; Cova, B.
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/55018
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