This book is directly linked to the contemporary trend of experiential consumption and marketing. It highlights the idea that an experience is not something that can be readily managed by firms and it is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
Consuming Experience
CARU', ANTONELLA;
2007
Abstract
This book is directly linked to the contemporary trend of experiential consumption and marketing. It highlights the idea that an experience is not something that can be readily managed by firms and it is not limited to the market: an individual's daily life is made up of consuming experiences that can occur with or without a market relation.
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