Trust has become a very important subject in management literature as soon as the increasing complexity of technology, consumer behaviours and competition has shown the need for new theoretical approaches, that can take account of the critical importance of intangible resources in the generation of competitive advantages and economic value. Analysing the value of trust means highlighting the importance of the correlation between stakeholder relationships, the growth potential of the firm (potential value) and the size of its equity. After explaining the role of trust in the process of value creation (paragraph 2), we clarify the antecedents and consequences of trust, with particular focus on marketing literature (paragraphs 3 and 4). Finally, we suggest a conceptual framework for trust building strategies.

Trust as market-based resource: Economic value, antecedents and consequences in uncertain circumstances, London, Edward Elgar, 2005

BUSACCA, BRUNO GIUSEPPE;CASTALDO, SANDRO
2005

Abstract

Trust has become a very important subject in management literature as soon as the increasing complexity of technology, consumer behaviours and competition has shown the need for new theoretical approaches, that can take account of the critical importance of intangible resources in the generation of competitive advantages and economic value. Analysing the value of trust means highlighting the importance of the correlation between stakeholder relationships, the growth potential of the firm (potential value) and the size of its equity. After explaining the role of trust in the process of value creation (paragraph 2), we clarify the antecedents and consequences of trust, with particular focus on marketing literature (paragraphs 3 and 4). Finally, we suggest a conceptual framework for trust building strategies.
2005
9781845423117
BIJLSMA-FRANKEMA K.M. ET AL.
Trust under pressure: Empirical investigations of the functioning of trust and trust building in uncertain circumstances
prima
Busacca, BRUNO GIUSEPPE; Castaldo, Sandro
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/52390
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact