We study the implication of a market orientation in the process of sustained product innovation. We provide a detailed evidence of a case of a pharmceutical firm.
Dynamic Capabilities for Continuous Innovation in the Pharmaceutical Industry.
VERONA, GIANMARIO
2007
Abstract
We study the implication of a market orientation in the process of sustained product innovation. We provide a detailed evidence of a case of a pharmceutical firm.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
