The present research considers simultaneously the institutional, management fashion, and efficient-choice perspectives for understanding the drivers of VoIP adoption process. A theoretical model is developed and tested through structural equation modelling on 620 Italian firms. We hypothesize that both external and internal factors affect the intention to adopt VoIP. Results underscore both the importance of coercive and fashion setters’ pressure (i.e. external factors), and the pivotal role of perceived internal benefits (i.e. internal factors) in shaping intention to adopt.
Adoption of a new communication technology: environmental and organizational drivers
CAPORARELLO, LEONARDO;PENNAROLA, FERDINANDO
2007
Abstract
The present research considers simultaneously the institutional, management fashion, and efficient-choice perspectives for understanding the drivers of VoIP adoption process. A theoretical model is developed and tested through structural equation modelling on 620 Italian firms. We hypothesize that both external and internal factors affect the intention to adopt VoIP. Results underscore both the importance of coercive and fashion setters’ pressure (i.e. external factors), and the pivotal role of perceived internal benefits (i.e. internal factors) in shaping intention to adopt.
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