The present research simultaneously considers the institutional, management fashion, and efficient-choice perspectives for understanding the drivers of VoIP adoption process. A theoretical model is developed and tested through structural equation modeling on 620 Italian firms. We hypothesize that both external and internal factors affect the intention to adopt VoIP. Results underscore both the importance of coercive and fashion setters’ pressure (i.e. external factors), and the pivotal role of perceived internal benefits (i.e. internal factors) in shaping intention to adopt.

Adoption of a new communication technology: environmental and organizational drivers

CAPORARELLO, LEONARDO;PENNAROLA, FERDINANDO
2007-01-01

Abstract

The present research simultaneously considers the institutional, management fashion, and efficient-choice perspectives for understanding the drivers of VoIP adoption process. A theoretical model is developed and tested through structural equation modeling on 620 Italian firms. We hypothesize that both external and internal factors affect the intention to adopt VoIP. Results underscore both the importance of coercive and fashion setters’ pressure (i.e. external factors), and the pivotal role of perceived internal benefits (i.e. internal factors) in shaping intention to adopt.
VIII Workshop dei Docenti e dei Ricercatori di Organizzazione Aziendale
Basaglia, S; Caporarello, Leonardo; Magni, M; Pennarola, Ferdinando
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/40801
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact