Can we solve societal grand challenges by designing a prosocial economic system?

Dovev Lavie, professor of strategic management at Bocconi University, draws his utopia from a lucid perspective on our present: our current economic system incentivizes opportunistic behavior over prosocial behavior, thereby penalizing acts of kindness and reciprocity. He proposes to change the incentives system to create a “cooperative economy”, which involves a redistribution system through the subsidization of prices flowing from high-income consumers to low-income consumers. This would enable us to pursue a profession of choice and starting a business with financial security, thereby encouraging entrepreneurship. Further attributes of the cooperative economy include a stronger sense of community through increased interactions, digital platforms that protect fair competition, and protect from opportunistic behavior, a reduction in salary differences and the prevention of concentration of wealth and power.