Wireless Technologies in a 3G-4G Mobile Environment looks at important issues surrounding the introduction of 3G services: how rapidly is the technology changing; what will be the driving force behind user adoption; how will the new wireless network providers be able to judge their own performance against their competitors; how deep and capable is the outside supply base; and how integral or modular is the value chain element in the architecture of the overall product, service or system. The book provides a foundation for readers'understanding of emergent new business paradigms and deepens our understanding of the new business opportunities presented by the development of mobile and wireless systems.