Challenges and trends for retailers: loyalty, uncertainty, and responsibility

We begin with an introduction to the concept of loyalty, and then shift our attention to the challenges and trends facing retailers, in particular large-scale distributors, covering everything from omnichannel strategies to private labels. The book also contains a systematic literature review on loyalty marketing that highlights various conceptualizations, measurement methodologies, and takeaways for practitioners that have emerged over time, as well as a scenario analysis based on interviews with leading players in retail and manufacturing, focusing on TCC’s experience.