Rediscovering the fundamentals of value creation

While in the last decade Digital Transformation has been claimed as the mandatory path to take to generate business value, the post-digital perspective suggests that Executives can rely on other relevant options for the digital evolution of their organizations. Starting from a customer-driven perspective, this chapter frames the four traditional processes linked to the fundamentals of value creation: digitalization, digital transformation, digital disruption, and digital innovation. Moreover, the discussion highlights a more contemporary approach for incumbent companies aiming at leveraging on digital to continuously generate value: the minimum viable transformation. Eventually, the chapter highlights the main differences and connections between the analyzed approaches, in an effort to provide Executives with a toolkit to craft a solid value-based digital transition path for their organizations.