While in the last decade Digital Transformation has been claimed as the mandatory path to take to generate business value, the post-digital perspective suggests that Executives can rely on other relevant options for the digital evolution of their organizations. Starting from a customer-driven perspective, this chapter frames the four traditional processes linked to the fundamentals of value creation: digitalization, digital transformation, digital disruption, and digital innovation. Moreover, the discussion highlights a more contemporary approach for incumbent companies aiming at leveraging on digital to continuously generate value: the minimum viable transformation. Eventually, the chapter highlights the main differences and connections between the analyzed approaches, in an effort to provide Executives with a toolkit to craft a solid value-based digital transition path for their organizations.

Rediscovering the fundamentals of value creation

Salviotti, Gianluca
2022

Abstract

While in the last decade Digital Transformation has been claimed as the mandatory path to take to generate business value, the post-digital perspective suggests that Executives can rely on other relevant options for the digital evolution of their organizations. Starting from a customer-driven perspective, this chapter frames the four traditional processes linked to the fundamentals of value creation: digitalization, digital transformation, digital disruption, and digital innovation. Moreover, the discussion highlights a more contemporary approach for incumbent companies aiming at leveraging on digital to continuously generate value: the minimum viable transformation. Eventually, the chapter highlights the main differences and connections between the analyzed approaches, in an effort to provide Executives with a toolkit to craft a solid value-based digital transition path for their organizations.
2022
9783030948375
Castelli, Gianluigi; Meregalli, Severino; Pennarola, Ferdinando
The post-digital enterprise : going beyond the hype
Salviotti, Gianluca
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/4055761
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