Application of blockchain in the saffron industry: the case of Arte Zafferano

n the era of tech-driven globalization, supply chains are becoming increasingly complex, with an increasing number of stakeholders spread across continents. A complex supply chain requires complex management systems. Supply chain management digitalization and information technology have advanced simultaneously in time, but a more technological and connected society calls for more information, uncovering the limits of supply chain management tools available today, which, while providing efficiency, automation, and organizational capabilities, are quite scarce in providing transparency. Consumer awareness on sensible issues such as climate change, human rights, or counterfeiting is increasing.