Social network and creativity

This chapter is in three parts. I first sketch the connection between information and network structure, which is foundation for a network-creativity association. I then discuss illustrative evidence of network associations with good ideas, creative work, and delivered performance - which together illustrate my central point that creativity is an act of network brokerage. I close discussing network implications for future research on creativity, focusing on two new areas: the overlapping effects of micro versus macro network structure (Is it your network or your position in their network?), and the idea of illegitimate creativity (Will the audience accept you as a creative?).