After having illustrated the drivers and impact of globalization on industries and business strategies, the reasons that have prevented a full connection of national economies and a homogeneity of preferences and habits of local consumers are highlighted. These reasons are attributable to administrative, cultural, geographical and economic differences between countries which make entry into foreign markets difficult and expensive. The selection of foreign markets must therefore take into account not only elements of attractiveness such as market growth, but also internal and external factors that reduce attractiveness. An entry strategy based on an alliance with a local partner can make it possible to overcome these barriers and facilitate the understanding of the host context and the design of appropriate adaptation strategies.

The entry in international markets

Lojacono Gabriella
2020

Abstract

After having illustrated the drivers and impact of globalization on industries and business strategies, the reasons that have prevented a full connection of national economies and a homogeneity of preferences and habits of local consumers are highlighted. These reasons are attributable to administrative, cultural, geographical and economic differences between countries which make entry into foreign markets difficult and expensive. The selection of foreign markets must therefore take into account not only elements of attractiveness such as market growth, but also internal and external factors that reduce attractiveness. An entry strategy based on an alliance with a local partner can make it possible to overcome these barriers and facilitate the understanding of the host context and the design of appropriate adaptation strategies.
2020
9788899902667
97888313220207
9788831322218
Corbetta, Guido; Morosetti, Paolo
Corporate strategy for a sustainable growth : alignment, execution, and transformation
Lojacono, Gabriella
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/4033675
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