The main issue investigated on the case is the adaptation of the strategy of a retail company to its environment evolution and its managerial implications for an effective implementation. In particular, Part A deals with the analysis of the environment and the new strategy definition.

Prenatal: the history of a renewal in the retail business. Part A - Emerging need for renewal

Castaldo, Sandro;Grosso, Monica
2017

Abstract

The main issue investigated on the case is the adaptation of the strategy of a retail company to its environment evolution and its managerial implications for an effective implementation. In particular, Part A deals with the analysis of the environment and the new strategy definition.
2017
Castaldo, Sandro; Grosso, Monica
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Descrizione: Testo del caso Prenatal - part A
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/4014646
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