The main issue investigated on the case is the adaptation of the strategy of a retail company to its environment evolution and its managerial implications for an effective implementation. In particular, Part A deals with the analysis of the environment and the new strategy definition.
Prenatal: the history of a renewal in the retail business. Part A - Emerging need for renewal
Castaldo, Sandro;Grosso, Monica
2017
Abstract
The main issue investigated on the case is the adaptation of the strategy of a retail company to its environment evolution and its managerial implications for an effective implementation. In particular, Part A deals with the analysis of the environment and the new strategy definition.
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Prénatal_A.pdf
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Descrizione: Testo del caso Prenatal - part A
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