The main issue investigated on the case is the adaptation of the strategy of a retail company to its environment evolution and its managerial implications for an effective implementation. A new strategy to lead the expected results implies that several effective choices should be taken by the top management at different levels of the retailing mix, the HR management and the supply chain organizations. Part B of the case focuses on these key choices.
Prenatal: the history of a renewal in the retail business. Part B - The new strategy
Castaldo, Sandro;Grosso, Monica
2017
Abstract
The main issue investigated on the case is the adaptation of the strategy of a retail company to its environment evolution and its managerial implications for an effective implementation. A new strategy to lead the expected results implies that several effective choices should be taken by the top management at different levels of the retailing mix, the HR management and the supply chain organizations. Part B of the case focuses on these key choices.
File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
Prénatal_B.pdf
non disponibili
Descrizione: Testo del caso Prenatal - part B
Tipologia:
Pdf editoriale (Publisher's layout)
Licenza:
NON PUBBLICO - Accesso privato/ristretto
Dimensione
3.15 MB
Formato
Adobe PDF
|
3.15 MB | Adobe PDF | Visualizza/Apri |
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
