The case describes the experience of an informal local network made up of a group of three hoteliers from Alta Badia - the ‘DoloMitici’ - who decide to start a structured partnership aimed at promoting the tourist destination where they operate. The driving force behind everything is fine dining. The three entrepreneurs are in fact all owners of top-level hotels, each of which is home, among the other services on offer, to a restaurant with at least one Michelin star. The case describes the birth of the project and the various events organised by the group to promote the tourist destination of Alta Badia and to communicate the excellence of Alto Adige cuisine.