The article discusses a study by the conglomerate company General Electric in 2010 to investigate how multinational corporations (MNCs) adapt to rural emerging markets. Topics include the research project's 15 case studies from India, China, Africa, and Eastern Europe; how rural investments can promote business growth; and the five key organizational functions identified in the study including product development, distribution, service, finance, and human resources.
Winning in rural emerging markets: general electric’s research study on MNCs
ANCARANI, FABIO GUIDO;FRELS, JUDY;SAIBENE, CHIARA;
2014
Abstract
The article discusses a study by the conglomerate company General Electric in 2010 to investigate how multinational corporations (MNCs) adapt to rural emerging markets. Topics include the research project's 15 case studies from India, China, Africa, and Eastern Europe; how rural investments can promote business growth; and the five key organizational functions identified in the study including product development, distribution, service, finance, and human resources.
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