The paper aims at checking whether professional experience and the analysis of accounting information can improve the effectiveness of designers’ decision-making processes, thus mitigating overdesign, i.e. a pathology characteristic of New Product Development. We test the hypothesis that the effect of cognitive biases on overdesign is lower when designers carefully analyse the accounting information on the new product. To test our research framework, we carried out a survey on designers from Italian companies engaged in design-based industries. The empirical evidence shows that accounting information can act as a moderating factor over professional experience, reducing the overdesign attitude of older designers.

On the role of accounting information and experience on the new product development process

BELVEDERE, VALERIA;GRANDO, ALBERTO
2014

Abstract

The paper aims at checking whether professional experience and the analysis of accounting information can improve the effectiveness of designers’ decision-making processes, thus mitigating overdesign, i.e. a pathology characteristic of New Product Development. We test the hypothesis that the effect of cognitive biases on overdesign is lower when designers carefully analyse the accounting information on the new product. To test our research framework, we carried out a survey on designers from Italian companies engaged in design-based industries. The empirical evidence shows that accounting information can act as a moderating factor over professional experience, reducing the overdesign attitude of older designers.
21st EUROMA Conference: Operations Management in an innovation economy
Belvedere, Valeria; Grando, Alberto
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11565/3956321
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