The case describes the experience of 'Friuli Venezia Giulia - Via dei Sapori' (Friuli Venezia Giulia – the Route of Tastes) a consortium of restaurateurs coming from the north-eastern Italian region of Friuli Venezia Giulia, who started to collaborate with the common aim of enhancing the food culture of their region and increasing the value of local food productions through high quality cuisine. The consortium counts 21 members and over forty producers and winemakers affiliated. The core of the consortium activities are the culinary events where the offer is based on the interaction of the members of the consortium with the producers and wine makers. The case narrates an experience of spontaneous and horizontal aggregation between businesses of different kinds and natures, illustrating, through the voices of the business associates and the partners of the consortium, the benefits of being part of a local network and the main problems, with the objective of stimulating classroom discussion concerning the evolution of social networks, the organizational tools and social mechanisms that allow the network to operate and those that inhibit it, the strengths of the network and its weaknesses, the possible evolutions and the new strategies to undertake in the near future.
INTER-FIRMS NETWORK FORMATION AND EVOLUTION IN HIGH QUALITY CUISINE: THE CASE OF THE FRIULI VENEZIA GIULIA: VIA DEI SAPORI CONSORTIUM
SODA, GIUSEPPE;LEONE, LUDOVICA
2014
Abstract
The case describes the experience of 'Friuli Venezia Giulia - Via dei Sapori' (Friuli Venezia Giulia – the Route of Tastes) a consortium of restaurateurs coming from the north-eastern Italian region of Friuli Venezia Giulia, who started to collaborate with the common aim of enhancing the food culture of their region and increasing the value of local food productions through high quality cuisine. The consortium counts 21 members and over forty producers and winemakers affiliated. The core of the consortium activities are the culinary events where the offer is based on the interaction of the members of the consortium with the producers and wine makers. The case narrates an experience of spontaneous and horizontal aggregation between businesses of different kinds and natures, illustrating, through the voices of the business associates and the partners of the consortium, the benefits of being part of a local network and the main problems, with the objective of stimulating classroom discussion concerning the evolution of social networks, the organizational tools and social mechanisms that allow the network to operate and those that inhibit it, the strengths of the network and its weaknesses, the possible evolutions and the new strategies to undertake in the near future.
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