The article supports managers in their attempts to organize effective export strategies, with a discussion on the impact different approaches have on firm’s performance. The article unfolds as follows: after a brief introduction on the relevance of international trade and the characteristics of export strategies, we describe four distinct archetypes: export manager, centralistic export developer, export skimmer, integrated export developer.

Organizing export strategies

LOJACONO, GABRIELLA;VENZIN, MARKUS
2014

Abstract

The article supports managers in their attempts to organize effective export strategies, with a discussion on the impact different approaches have on firm’s performance. The article unfolds as follows: after a brief introduction on the relevance of international trade and the characteristics of export strategies, we describe four distinct archetypes: export manager, centralistic export developer, export skimmer, integrated export developer.
9781783509539
Pedersen, Torben; Venzin, Markus; Devinney, Timothy; Tihanyi, Lazslo
Orchestration of the global network organization
Lojacono, Gabriella; Venzin, Markus
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Utilizza questo identificativo per citare o creare un link a questo documento: http://hdl.handle.net/11565/3937118
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