Regions, places and cities in the mental maps of Italian entrepreneurs: the territorial attractiveness of Italy

The ability to attract investments, firms, human capital, workers entrepreneurs, talented people, and so on, is a territorial asset more and more decisive nowadays. Toghether with territorial competitiveness it is likely to become a key of dimension that can contribute to explain the economic development of regions and cities. In the chapter is presented the main result of a web questionnaire survey conducted in the context of this research line, aimed at studying the mental maps of Italian entrepreneurs and represents the Italian case study of an international research project.