This article discusses within a corporate context the advantages and limitations of combining different qualitative methods (namely consumers’ introspection and observation) to grasp consumer experiences
Combining qualitative methods in practice A contextualized account of the evolution of consumer studies
CARU', ANTONELLA;
2014
Abstract
This article discusses within a corporate context the advantages and limitations of combining different qualitative methods (namely consumers’ introspection and observation) to grasp consumer experiencesFile in questo prodotto:
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