The disruptive innovation in the automatic warehouses industry: empirical evidence from an Italian company

This paper investigates how a small company performs the disruptive innovation. We use the Christensen’s theory of disruptive innovation to undertake this analysis. The results of our analysis based on a single case of an Italian company support Christensen’s theory and at the same time suggest some insights that can be useful to better structure the theory. The ability of a company to pursue the disruptive innovation depend on its factors (resources, processes and values). Our study goes in depth identifying the key factors of a small company.