All SMEs come to a turning point at some time in their life cycle: at such times firm's strategic positioning in the competitive arena becomes a key determinant of its long-term sustainable performance; it also distinguishes one type of entrepreneurs from another. Today more than ever, SMEs are urged to spend more time "managing strategy" and to develop resources and competences of strategic management. The book proposes methods and tools that allow them to analyse the existing strategy, to control the performances and to evaluate the direction of the development.
SMEs and strategic management
ANNOUCHKINA, OLGA;CARCANO, LUANA;LASSINI, UGO;VISCONTI, FEDERICO
2012
Abstract
All SMEs come to a turning point at some time in their life cycle: at such times firm's strategic positioning in the competitive arena becomes a key determinant of its long-term sustainable performance; it also distinguishes one type of entrepreneurs from another. Today more than ever, SMEs are urged to spend more time "managing strategy" and to develop resources and competences of strategic management. The book proposes methods and tools that allow them to analyse the existing strategy, to control the performances and to evaluate the direction of the development.
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