This paper aims at developing the competitive heterogeneity construct. We carry out face validity through literature review and expert validation. We found that competitive heterogeneity is a reflective multidimensional construct, and its dimensions are unidimensional reflective constructs.
L'eterogeneità competitiva quale corporate effect: sviluppo del costruito e della scala di misura
LANZA, ANDREA;
2009
Abstract
This paper aims at developing the competitive heterogeneity construct. We carry out face validity through literature review and expert validation. We found that competitive heterogeneity is a reflective multidimensional construct, and its dimensions are unidimensional reflective constructs.
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