A theory of symbolic value creation as resting on the development and deployment of cultural and symbolic capital, illustrated through the case of Piaggio and Vespa.
Valuing products as cultural symbols: A conceptual framework and empirical illustration
RAVASI, DAVIDE;STIGLIANI, ILEANA
2011
Abstract
A theory of symbolic value creation as resting on the development and deployment of cultural and symbolic capital, illustrated through the case of Piaggio and Vespa.
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