CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
EnglishDiffusion is a prerequisite for successful new product introductions. The central theme of this paper is how firms can increase the likelihood of adoption of a new-to-the-world technology. We propose a set of strategy options and explore their effectiveness in influencing product availability, consumers' awareness, and willingness to pay. The contended contributions are to develop a propositional framework and enrich the literature on entry strategy options; to provide managerial suggestions for acting strategically in dynamically competitive industries; and to suggest an agenda for research on diffusion-inducing strategies
PRODOTTO NON ANCORA VALIDATO
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
| Titolo: | Technology Adoption: An Integrative Model of Strategic Factors Driving the Diffusion of Innovation |
| Data di pubblicazione: | 2006 |
| Autori: | |
| Autori: | B. Durisin; G. Calabretta |
| Titolo del libro: | Technology Adoption: An Integrative Model of Strategic Factors Driving the Diffusion of Innovation |
| Abstract: | Diffusion is a prerequisite for successful new product introductions. The central theme of this paper is how firms can increase the likelihood of adoption of a new-to-the-world technology. We propose a set of strategy options and explore their effectiveness in influencing product availability, consumers' awareness, and willingness to pay. The contended contributions are to develop a propositional framework and enrich the literature on entry strategy options; to provide managerial suggestions for acting strategically in dynamically competitive industries; and to suggest an agenda for research on diffusion-inducing strategies |
| Appare nelle tipologie: | 62 - Proceedings / Presentations |
File in questo prodotto:
Copyright © 2018