This case encourages readers to think about corporate social responsibility as a strategy not only to be perceived as different by the market but also to make the difference on the market, introducing innovations addressed to generate social change in a self-sufficient, sustainable way. CSR and environmental sustainability are not only words in the LifeGate mission, but pervasive managerial guidelines to innovate and create value.
When Corporate Social Responsibility Becomes a Business Model: The Case of LifeGate
PERRINI, FRANCESCO;VURRO, CLODIA
2010
Abstract
This case encourages readers to think about corporate social responsibility as a strategy not only to be perceived as different by the market but also to make the difference on the market, introducing innovations addressed to generate social change in a self-sufficient, sustainable way. CSR and environmental sustainability are not only words in the LifeGate mission, but pervasive managerial guidelines to innovate and create value.
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