This case encourages readers to think about corporate social responsibility as a strategy not only to be perceived as different by the market but also to make the difference on the market, introducing innovations addressed to generate social change in a self-sufficient, sustainable way. CSR and environmental sustainability are not only words in the LifeGate mission, but pervasive managerial guidelines to innovate and create value.
PRODOTTO NON ANCORA VALIDATO
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
Titolo: | When Corporate Social Responsibility Becomes a Business Model: The Case of LifeGate |
Data di pubblicazione: | 2010 |
Autori: | |
Autori: | Perrini, Francesco; Vurro, Clodia |
Titolo del libro: | Cases in Strategic Management |
Tutti i curatori: | Laura Costanzo |
ISBN: | 9780077129651 |
Abstract: | This case encourages readers to think about corporate social responsibility as a strategy not only to be perceived as different by the market but also to make the difference on the market, introducing innovations addressed to generate social change in a self-sufficient, sustainable way. CSR and environmental sustainability are not only words in the LifeGate mission, but pervasive managerial guidelines to innovate and create value. |
Appare nelle tipologie: | 20 - Contributions to volume, chapters or articles / Contributo in volume Capitolo o Saggio Scientifico |
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.