This case encourages readers to think about corporate social responsibility as a strategy not only to be perceived as different by the market but also to make the difference on the market, introducing innovations addressed to generate social change in a self-sufficient, sustainable way. CSR and environmental sustainability are not only words in the LifeGate mission, but pervasive managerial guidelines to innovate and create value.
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Titolo: | When Corporate Social Responsibility Becomes a Business Model: The Case of LifeGate | |
Data di pubblicazione: | 2010 | |
Autori: | ||
Autori: | Perrini, Francesco; Vurro, Clodia | |
Titolo del libro: | Cases in Strategic Management | |
Tutti i curatori: | Laura Costanzo | |
ISBN: | 9780077129651 | |
Abstract: | This case encourages readers to think about corporate social responsibility as a strategy not only to be perceived as different by the market but also to make the difference on the market, introducing innovations addressed to generate social change in a self-sufficient, sustainable way. CSR and environmental sustainability are not only words in the LifeGate mission, but pervasive managerial guidelines to innovate and create value. | |
Edizione: | - | |
Appare nelle tipologie: | 20 - Contributions to volume, chapters or articles / Contributo in volume, capitolo o saggio scientifico |
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