Hyperlinks are the essence of the World Wide Web. Their importance is very high due to their ability to provide a visitor with a wealth of good quality information and for the role they play in the ranking of sites by modern search engines. This paper provides a network science approach to provide evidence to the importance of hyperlinking. We examine the webgraph of a tourism destination using graph theoretic methods to highlight the effects that the topological structure has on its navigability. Moreover, through a series of simulations performed on the representation of the real web network we show how a modest increase in the number of links may improve the visibility and the navigability of the destination's webspace.

On the Importance of Hyperlinks: a Network Science Approach

BAGGIO, RODOLFO;ANTONIOLI, MAGDA
2009

Abstract

Hyperlinks are the essence of the World Wide Web. Their importance is very high due to their ability to provide a visitor with a wealth of good quality information and for the role they play in the ranking of sites by modern search engines. This paper provides a network science approach to provide evidence to the importance of hyperlinking. We examine the webgraph of a tourism destination using graph theoretic methods to highlight the effects that the topological structure has on its navigability. Moreover, through a series of simulations performed on the representation of the real web network we show how a modest increase in the number of links may improve the visibility and the navigability of the destination's webspace.
2009
9783211939703
Buhalis D., Hopken W., Gretzel U.
Information and Communication Technologies in Tourism 2009 - Proceedings of the International Conference in Amsterdam (NL)
Baggio, Rodolfo; Antonioli, Magda
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Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/3715614
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