Economic sustainability during transition:the case of scholarly publishing

In recent years, Open Access has received increased attention by scholars and practitioners as an alternative paradigm to traditional journals for the publication and diffusion of scholarly publishing. In this paper we seek to understand to what extent offering configuration contributes to double market development; we compared twelve peer reviewed scientific journals, selected from different academic disciplines, OA, TA, hybrid. We mapped the offering characteristics and we classified them in terms of accessibility for the reader, visibility for the author and benefits for researchers; we also added information on the pricing scheme.