A Google search in early October 2009 for ‘travel photo’ returned over 950 million web pages, indicating a prevalence of online travel pictures. This conceptual paper examines sharing travel pictures on the Web as a form of online destination recommendations. An extended Theory of Planned Behaviour, decomposing subjective norm into six sub-norms, helps explain how these sub-norms relate to an online behaviour, posting pictures on the Web. The paper closes with a series of propositions using these sub-norms as a future research agenda.
Pictures on the Web: Normative Photo Sharing with Friends and Travellers
KLOBAS, JANE;
2009
Abstract
A Google search in early October 2009 for ‘travel photo’ returned over 950 million web pages, indicating a prevalence of online travel pictures. This conceptual paper examines sharing travel pictures on the Web as a form of online destination recommendations. An extended Theory of Planned Behaviour, decomposing subjective norm into six sub-norms, helps explain how these sub-norms relate to an online behaviour, posting pictures on the Web. The paper closes with a series of propositions using these sub-norms as a future research agenda.
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