The paper attempts to investigate the symbolic facet associated with technology acceptance. First, it analyzes the adoption of digital mobile-TV by cross-validating a structural model introduced in previous literature for multipurpose information appliances. Then, referring to the measurement of the symbolic adoption drivers, a new operationalization is proposed.
Understanding the Adoption of Personal Technologies: Introducing Identity Signaling
ARBORE, ALESSANDRO;
2009
Abstract
The paper attempts to investigate the symbolic facet associated with technology acceptance. First, it analyzes the adoption of digital mobile-TV by cross-validating a structural model introduced in previous literature for multipurpose information appliances. Then, referring to the measurement of the symbolic adoption drivers, a new operationalization is proposed.
File in questo prodotto:
Non ci sono file associati a questo prodotto.
I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
