The paper examines the features of private banking business in Europe and focuses on the key roles of cliente segmentation, retention and acquisition. It also illustrates important themes relating to the wealth management service proposition.
Private banking in Europe. Getting clients and keeping them
OMARINI, ANNA EUGENIA
2007
Abstract
The paper examines the features of private banking business in Europe and focuses on the key roles of cliente segmentation, retention and acquisition. It also illustrates important themes relating to the wealth management service proposition.
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