This research examines the comparative characteristics of two tourism destinations based on quantitative analysis of the network of hyperlinks among their tourism operators' websites. Methods and techniques of the 'science of networks' are used to characterise and compare the static and dynamic characteristics of a tourism destinations webspace. Network metrics are proposed as quantitative assessments of collaboration and cooperation among destination stakeholders. Using two cases, Fiji islands and the island of Elba (Italy), we show that the networks exhibit a topology similar to that characterising many complex social systems which have been studied and reported in the literature. The differences found of these tourism networks from other types appear due to the relatively poor connectivity among the elements of the networks. The structural characteristics are then interpreted in terms of the evolutionary growth of tourism destinations.

What network analysis of the WWW can tell us about the organisation of tourism destinations

BAGGIO, RODOLFO;
2007

Abstract

This research examines the comparative characteristics of two tourism destinations based on quantitative analysis of the network of hyperlinks among their tourism operators' websites. Methods and techniques of the 'science of networks' are used to characterise and compare the static and dynamic characteristics of a tourism destinations webspace. Network metrics are proposed as quantitative assessments of collaboration and cooperation among destination stakeholders. Using two cases, Fiji islands and the island of Elba (Italy), we show that the networks exhibit a topology similar to that characterising many complex social systems which have been studied and reported in the literature. The differences found of these tourism networks from other types appear due to the relatively poor connectivity among the elements of the networks. The structural characteristics are then interpreted in terms of the evolutionary growth of tourism destinations.
2007
Proceedings of CAUTHE 2007
Baggio, Rodolfo; N., Scott; Z., Wang
File in questo prodotto:
Non ci sono file associati a questo prodotto.

I documenti in IRIS sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.

Utilizza questo identificativo per citare o creare un link a questo documento: https://hdl.handle.net/11565/2458991
 Attenzione

Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo

Citazioni
  • ???jsp.display-item.citation.pmc??? ND
  • Scopus ND
  • ???jsp.display-item.citation.isi??? ND
social impact