Learning objectives: - Illustrate how ICTs play a key part in assisting DMOs in their operations, with important functions both in networking of local organizations and in promoting destination brand and products on the global market. - Demonstrate how the Province of Rimini uses technologies and media for promotion and marketing. - Illustrate the advantages of the destination management system for Rimini. - Explain how a thorough analysis of target customers can ensure the development of a useful and usable reference system.
The Province of Rimini: Communicating with the customer
BAGGIO, RODOLFO
2008
Abstract
Learning objectives: - Illustrate how ICTs play a key part in assisting DMOs in their operations, with important functions both in networking of local organizations and in promoting destination brand and products on the global market. - Demonstrate how the Province of Rimini uses technologies and media for promotion and marketing. - Illustrate the advantages of the destination management system for Rimini. - Explain how a thorough analysis of target customers can ensure the development of a useful and usable reference system.
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