TRUSOV, MICHAEL

Nome completo

TRUSOV, MICHAEL

Afferenza

Dipartimento di Marketing

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Risultati 1 - 6 di 6 (tempo di esecuzione: 0.013 secondi).

2017 Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael

2017 Joshi, Amit M.; Trusov, Michael

2016 Trusov, Michael; Ma, Liye; Jamal, Zainab

2020 Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea

2017 Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; Jamal, Zainab

2018 Watson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael

Titolo	Data di pubblicazione	Autore(i)	Rivista	Editore
A new method to aid copy testing of paid search text advertisements	1-gen-2017	Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael	JOURNAL OF MARKETING RESEARCH	-
Are you a “viral star”? Conceptualizing and modeling inter-media virality	1-gen-2017	Joshi, Amit M.; Trusov, Michael	JOURNAL OF THE ASSOCIATION FOR CONSUMER RESEARCH	-
Crumbs of the cookie: user profiling in customer-base analysis and behavioral targeting	1-gen-2016	Trusov, Michael; Ma, Liye; Jamal, Zainab	MARKETING SCIENCE	-
Modeling dynamics in crowdfunding	1-gen-2020	Kim, Chul; Kannan, Pallassana; Trusov, Michael; Ordanini, Andrea	MARKETING SCIENCE	-
Online shopping and social media: friends or foes?	1-gen-2017	Zhang, Yuchi; Trusov, Michael; Stephen, Andrew T.; Jamal, Zainab	JOURNAL OF MARKETING	-
Swayed by the numbers: the consequences of displaying product review attributes	1-gen-2018	Watson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael	JOURNAL OF MARKETING	-