SCOPELLITI, IRENE
SCOPELLITI, IRENE
Dipartimento di Management e Tecnologia
A glance at the future. effects of anticipated disclosure of new product concepts
2012-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Changing style in style-changing Industries: the role of critics as gatekeepers in high-end fashion
2021-01-01 Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; Scopelliti, Irene
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007-01-01 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Does exposure to concept products affect consumer judgment of marketed products?
2011-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does exposure to concept products affect consumer judgment of marketed products?
2011-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Does Exposure to Concept Products Affect Judgment of Marketed Products?
2011-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of exaggerate priming and fluent processing on the evaluation of design
2009-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design
2010-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design
2009-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Effects of financial constraints and novelty seeking on consumer creativity
2011-01-01 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Effects of Priming and Processing Fluency on the Evaluation of Design
2010-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Exerting self-control ≠ sacrificing pleasure
2020-01-01 Vosgerau, Joachim; Scopelliti, Irene; Eun Huh, Young
How Do Financial Constraints Affect Creativity?
2014-01-01 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007-01-01 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Quando la necessità aguzza l’ingegno. L’impatto dei vincoli finanziari sulla creatività
2016-01-01 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David
Shock ’n’ Shop. Exaggeration and Structural Alignment in a New Design Launch
2010-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda
2011-01-01 Scopelliti, Irene; Cillo, Paola; Mazursky, David
The experientiality continuum: an empirical investigation of some basic tenets on experiential consumption
2008-01-01 Scopelliti, Irene; Addis, Michela
The role of concept exaggeration in promoting new products
2011-01-01 Scopelliti, Irene
The role of experiential marketing in a retail chain repositioning. A field experiment.
2007-01-01 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella