SCOPELLITI, IRENE

SCOPELLITI, IRENE  

Dipartimento di Management e Tecnologia  

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Risultati 1 - 20 di 22 (tempo di esecuzione: 0.019 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A glance at the future. effects of anticipated disclosure of new product concepts 1-gen-2012 Scopelliti, Irene; Cillo, Paola; Mazursky, David - EMAC, European Marketing Academy
Changing style in style-changing Industries: the role of critics as gatekeepers in high-end fashion 1-gen-2021 Cillo, Paola; Nunes, Joseph C.; Prandelli, Emanuela; Scopelliti, Irene ADVANCES IN STRATEGIC MANAGEMENT -
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Does exposure to concept products affect consumer judgment of marketed products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - AMA, American Marketing Association
Does Exposure to Concept Products Affect Judgment of Marketed Products? 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David - (seleziona...)
Effects of exaggerate priming and fluent processing on the evaluation of design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - ACR, Association for Consumer Research
Effects of Exaggerate Priming and Fluent Processing on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Society for Consumer Psychology
Effects of Extreme Priming and Processing Fluency on the Evaluation of Design 1-gen-2009 Scopelliti, Irene; Cillo, Paola; Mazursky, David - -
Effects of financial constraints and novelty seeking on consumer creativity 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David - SCP, Society for Consumer Psychology
Effects of Priming and Processing Fluency on the Evaluation of Design 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Exerting self-control ≠ sacrificing pleasure 1-gen-2020 Vosgerau, Joachim; Scopelliti, Irene; Eun Huh, Young JOURNAL OF CONSUMER PSYCHOLOGY -
How Do Financial Constraints Affect Creativity? 1-gen-2014 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Quando la necessità aguzza l’ingegno. L’impatto dei vincoli finanziari sulla creatività 1-gen-2016 Scopelliti, Irene; Cillo, Paola; Busacca, BRUNO GIUSEPPE; Mazursky, David MICRO & MACRO MARKETING -
Shock ’n’ Shop. Exaggeration and Structural Alignment in a New Design Launch 1-gen-2010 Scopelliti, Irene; Cillo, Paola; Mazursky, David - Emac
Stupire o Persuadere? Strategie di Lancio di un Nuovo Stile nel Settore della Moda 1-gen-2011 Scopelliti, Irene; Cillo, Paola; Mazursky, David ECONOMIA & MANAGEMENT -
The experientiality continuum: an empirical investigation of some basic tenets on experiential consumption 1-gen-2008 Scopelliti, Irene; Addis, Michela - -
The role of concept exaggeration in promoting new products 1-gen-2011 Scopelliti, Irene - Università Bocconi
The role of experiential marketing in a retail chain repositioning. A field experiment. 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -