DE LUCA, LUIGI MARIO
DE LUCA, LUIGI MARIO
Dipartimento di Management
Can market-related capabilities be beneficial to science-based firms? The moderating role of knowledge integration
2007-01-01 Verona, Gianmario; DE LUCA, LUIGI MARIO; Vicari, Salvatore
Does adaptive selling improve or hurt customer trust in the salesperson?
2012-01-01 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann; Troilo, Gabriele
Enhancing organizational innovativeness through forward-looking market orientation. An empirical study in the fashion industry
2003-01-01 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele
How and when do big data investments pay off? The role of marketing affordances and service innovation
2021-01-01 De Luca, Luigi M.; Herhausen, Dennis; Troilo, Gabriele; Rossi, Andrea
Linking data-rich environments with service innovation in incumbent firms: a conceptual framework and research propositions
2017-01-01 Troilo, Gabriele; De Luca, Luigi M.; Guenzi, Paolo
Market information approaches, product innovativeness, and firm performance: An empirical study in the fashion industry
2010-01-01 Cillo, Paola; DE LUCA, LUIGI MARIO; Troilo, Gabriele
Market knowledge and innovation
2008-01-01 DE LUCA, LUIGI MARIO
Organizational drivers of customer-oriented selling
2009-01-01 Guenzi, Paolo; Troilo, Gabriele; DE LUCA, LUIGI MARIO
Organizational drivers of salespeople's customer orientation and selling orientation
2011-01-01 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Troilo, Gabriele
Orientamento al mercato e innovazione nei settori creativi. Una ricerca nel settore della moda
2005-01-01 Cillo, Paola; DE LUCA, LUIGI MARIO; Mazursky, David; Troilo, Gabriele
The combined effect of customer perceptions about a salesperson’s adaptive selling and selling orientation on customer trust in the salesperson: a contingency perspective
2016-01-01 Guenzi, Paolo; DE LUCA, LUIGI MARIO; Spiro, Rosann
The contingent value of sales partecipation in marketing decision-making for market performance
2008-01-01 Troilo, Gabriele; DE LUCA, LUIGI MARIO; Guenzi, Paolo
The limits of market orientation: identifying the aspects that accelerate innovation versus those that impede it
2003-01-01 Cillo, Paola; Mazursky, David; Troilo, Gabriele; DE LUCA, LUIGI MARIO