RURALE, ANDREA
RURALE, ANDREA
Dipartimento di Marketing
Consumer immersion in aesthetic experiences at arts exhibitions: implications for marketing the arts
2007 Addis, Michela; Caru', Antonella; Rurale, Andrea
Consumer immersion in house museums
2012 M., Fugazzola; Rurale, Andrea
Effects of Arousal, Dominance, and Their Interaction on Pleasure in a Cultural Environment
2014 Miniero, Giulia; Rurale, Andrea; Addis, Michela
From maecenas to crowd: democratizing fundraising in the arts and culture. The case of BeArt
2019 Massi, Marta; Piancatelli, Chiara; Rurale, Andrea; Mion Dalle Carbonare, Piergiacomo
Haute cousine system and its cultural dimension: when chefs are the new artists
2010 E., Cerea; Rurale, Andrea
Il marketing come strumento di valorizzazione culturale nei conservatori musicali. Il caso dell’istituto musicale “Claudio Monteverdi” di Cremona
2018 Massi, Marta; Piancatelli, Chiara; Rurale, Andrea
In the eyes of the art beholder: the case of Villa Necchi Campiglio
2019 Mion Dalle Carbonare, Piergiacomo; Prestini, Stefano; Rurale, Andrea
Interpreting motives and barriers of cinema attendance: a behavioural and contextual approach
2013 M., Cuadrado; N., Filimon; F., Kerrigan; Rurale, Andrea
Measuring customer satisfaction in a multitarget cultural institution: evidences for "Milano per La Scala" foundation
2009 Rurale, Andrea; Miniero, Giulia; Caru', Antonella
Nuove modelli di consumo: il caso FAI
2022 Rurale, Andrea; Carù, Antonella; Mion Dalle Carbonare, Piergiacomo
Trussardi art and fashion: a long-distance relationship?
2020 Rurale, Andrea; Prestini, Stefano