RUBERA, GAIA
RUBERA, GAIA
Dipartimento di Marketing
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
2014 Griffith, D.; Rubera, Gaia
Come creare valore con l’economia dei dati
2021 Cillo, Paola; Rubera, Gaia
Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture
2014 D., Griffith; G., Yalcinkaya; Rubera, Gaia
Design innovativeness and product sales' evolution
2015 Rubera, Gaia
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
2007 Ordanini, Andrea; Rubera, Gaia
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information
2011 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj
Drivers of brand commitment: A cross-national investigation
2010 A., Eisingerich; Rubera, Gaia
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
2012 Rubera, Gaia; A., Kirca
From the firm to the market: the long and winding road to new product success
2008 Rubera, Gaia
Generative AI in innovation and marketing processes: a roadmap of research opportunities
In corso di stampa Cillo, Paola; Rubera, Gaia