RUBERA, GAIA

RUBERA, GAIA  

Dipartimento di Marketing  

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Risultati 1 - 10 di 37 (tempo di esecuzione: 0.011 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations 1-gen-2014 Griffith, D.; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Come creare valore con l’economia dei dati 1-gen-2021 Cillo, Paola; Rubera, Gaia ECONOMIA & MANAGEMENT -
Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture 1-gen-2014 D., Griffith; G., Yalcinkaya; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Design innovativeness and product sales' evolution 1-gen-2015 Rubera, Gaia MARKETING SCIENCE -
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity 1-gen-2007 Ordanini, Andrea; Rubera, Gaia INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING -
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information 1-gen-2011 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj JOURNAL OF SERVICE RESEARCH -
Drivers of brand commitment: A cross-national investigation 1-gen-2010 A., Eisingerich; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration 1-gen-2012 Rubera, Gaia; A., Kirca JOURNAL OF MARKETING -
From the firm to the market: the long and winding road to new product success 1-gen-2008 Rubera, Gaia - Università Bocconi
Generative AI in innovation and marketing processes: a roadmap of research opportunities In corso di stampa Cillo, Paola; Rubera, Gaia JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -