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    Pubblicazioni (Tutti)

    Risultati 1 - 20 di 30 (tempo di esecuzione: 0.0 secondi).

    TitoloData di pubblicazioneAutore(i)RivistaEditore
    1Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovationBeing printedGiannetti, Verdiana; Rubera, GaiaJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
    2The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture2018Cillo, Paola; Griffith, David A.; Rubera, GaiaJOURNAL OF MARKETING
    3New product creativity antecedents and consequences: evidence from South Korea, Japan, and China2018Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, HeungsooTHE JOURNAL OF PRODUCT INNOVATION MANAGEMENT
    4L'innovazione come leva strategica per attrarre e trattenere gli investitori2018Cillo, Paola; Rubera, GaiaEgea
    5You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value2017Rubera, Gaia; Kirca, Ahmet H.JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
    6Understanding the importance of the length of global product rollout: an examination in the motion picture industry2017Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, VerdianaJOURNAL OF INTERNATIONAL MARKETING
    7Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities2016Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, AndreaJOURNAL OF THE ACADEMY OF MARKETING SCIENCE
    8Selfie, big data e customer intelligence2015Padula, Giovanna; Rubera, GaiaECONOMIA & MANAGEMENT
    9Design innovativeness and product sales' evolution2015Rubera, GaiaMARKETING SCIENCE
    10WHEN THE RECIPE IS MORE IMPORTANT THAN THE INGREDIENTS: A QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF SERVICE INNOVATION CONFIGURATIONS2014Ordanini, Andrea; A., Parasuraman; Rubera, GaiaJOURNAL OF SERVICE RESEARCH
    11Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture2014D., Griffith; G., Yalcinkaya; Rubera, GaiaJOURNAL OF INTERNATIONAL MARKETING
    12A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations2014Griffith, D.; Rubera, GaiaJOURNAL OF INTERNATIONAL MARKETING
    13Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations2014Rubera, Gaia; Tellis, GerardSTRATEGIC MANAGEMENT JOURNAL
    14TECHNOLOGY VERSUS DESIGN INNOVATION’S EFFECTS ON SALES AND TOBIN’S Q: THE MODERATING ROLE OF BRANDING STRATEGY2013Rubera, Gaia; C., DrogeTHE JOURNAL OF PRODUCT INNOVATION MANAGEMENT
    15Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration2012Rubera, Gaia; A., KircaJOURNAL OF MARKETING
    16When Should RD&E and Marketing Collaborate? The Moderating Role of Exploration-Exploitation and Environmental Uncertainty2012R., Calantone; Rubera, GaiaTHE JOURNAL OF PRODUCT INNOVATION MANAGEMENT
    17Technological and Design Innovation Effects in Regional New Product Rollouts: A European Illustration2012Rubera, Gaia; D. A., Griffith; G., YalcinkayaTHE JOURNAL OF PRODUCT INNOVATION MANAGEMENT
    18Whether to Integrate R&D and Marketing: The Effect of Firm Competence2012Rubera, Gaia; Ordanini, Andrea; Roger, CalantoneTHE JOURNAL OF PRODUCT INNOVATION MANAGEMENT
    19Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information2011A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., BhardwajJOURNAL OF SERVICE RESEARCH
    20Incorporating Cultural Values for Understanding the Influence ofPerceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.2011Rubera, Gaia; Ordanini, Andrea; D., GriffithJOURNAL OF INTERNATIONAL BUSINESS STUDIES

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