RUBERA, GAIA
RUBERA, GAIA
Dipartimento di Marketing
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
2014-01-01 Griffith, D.; Rubera, Gaia
Come creare valore con l’economia dei dati
2021-01-01 Cillo, Paola; Rubera, Gaia
Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture
2014-01-01 D., Griffith; G., Yalcinkaya; Rubera, Gaia
Design innovativeness and product sales' evolution
2015-01-01 Rubera, Gaia
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
2007-01-01 Ordanini, Andrea; Rubera, Gaia
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information
2011-01-01 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj
Drivers of brand commitment: A cross-national investigation
2010-01-01 A., Eisingerich; Rubera, Gaia
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
2012-01-01 Rubera, Gaia; A., Kirca
From the firm to the market: the long and winding road to new product success
2008-01-01 Rubera, Gaia
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce
2010-01-01 Ordanini, Andrea; Rubera, Gaia
Incorporating Cultural Values for Understanding the Influence ofPerceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.
2011-01-01 Rubera, Gaia; Ordanini, Andrea; D., Griffith
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
2020-01-01 Giannetti, Verdiana; Rubera, Gaia
Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI music
2008-01-01 Ordanini, Andrea; Rubera, Gaia; Sala, Mario
L'innovazione come leva strategica per attrarre e trattenere gli investitori
2018-01-01 Cillo, Paola; Rubera, Gaia
La propensione al comportamento imitativo delle imprese: una revisione critica
2008-01-01 Ordanini, Andrea; Rubera, Gaia; R., Defillippi
Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?
2009-01-01 A. B., Eisingerich; Rubera, Gaia; M., Seifert
Measuring competition for attention in social media: National Women’s Soccer League players on Twitter
2021-01-01 Rossi, Federico; Rubera, Gaia
New product creativity antecedents and consequences: evidence from South Korea, Japan, and China
2018-01-01 Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
2016-01-01 Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea
Python for non-Pythonians : how to win over programming languages
2019-01-01 Rubera, Gaia; Grossetti, Francesco