RUBERA, GAIA
RUBERA, GAIA
Dipartimento di Marketing
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
2014 Griffith, D.; Rubera, Gaia
Come creare valore con l’economia dei dati
2021 Cillo, Paola; Rubera, Gaia
Country-level performance of new experience products in a global rollout: The moderating effects of economic wealth and national culture
2014 D., Griffith; G., Yalcinkaya; Rubera, Gaia
Design innovativeness and product sales' evolution
2015 Rubera, Gaia
Do resources mediate the relationships between the internet and performance in the marketing domain? Testing the role of customer orientation and brand equity
2007 Ordanini, Andrea; Rubera, Gaia
Doing Good and Doing Better despite Negative Information?: The Role of Corporate Social Responsibility in Consumer Resistance to Negative Information
2011 A. B., Eisingerich; Rubera, Gaia; M., Seifert; G., Bhardwaj
Drivers of brand commitment: A cross-national investigation
2010 A., Eisingerich; Rubera, Gaia
Firm Innovativeness and its Performance Outcomes: A Meta-analytic Review and Theoretical Integration
2012 Rubera, Gaia; A., Kirca
From the firm to the market: the long and winding road to new product success
2008 Rubera, Gaia
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce
2010 Ordanini, Andrea; Rubera, Gaia
Incorporating Cultural Values for Understanding the Influence ofPerceived Product Creativity on Intention to Buy: An Examination in Italy and the U.S.
2011 Rubera, Gaia; Ordanini, Andrea; D., Griffith
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
2020 Giannetti, Verdiana; Rubera, Gaia
Integrating functional knowledge and embedding learning in new product launches: how project forms helped EMI music
2008 Ordanini, Andrea; Rubera, Gaia; Sala, Mario
L'innovazione come leva strategica per attrarre e trattenere gli investitori
2018 Cillo, Paola; Rubera, Gaia
La propensione al comportamento imitativo delle imprese: una revisione critica
2008 Ordanini, Andrea; Rubera, Gaia; R., Defillippi
Managing Service Innovation and Interorganizational Relationships for Firm Performance: To Commit or Diversify?
2009 A. B., Eisingerich; Rubera, Gaia; M., Seifert
Measuring competition for attention in social media: National Women’s Soccer League players on Twitter
2021 Rossi, Federico; Rubera, Gaia
New product creativity antecedents and consequences: evidence from South Korea, Japan, and China
2018 Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
2016 Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea
Python for non-Pythonians : how to win over programming languages
2019 Rubera, Gaia; Grossetti, Francesco