COVA, BERNARD

COVA, BERNARD  

Dipartimento di Marketing  

Mostra records
Risultati 1 - 20 di 28 (tempo di esecuzione: 0.02 secondi).
Titolo Data di pubblicazione Autore(i) Rivista Editore
Analisi delle disarmonie nella relazione tra azienda e brand community. Evidenze empiriche 1-gen-2007 Longo, Cristina; Cova, Bernard MICRO & MACRO MARKETING -
Un approccio duale al marketing esperienziale: divertimento e approfondimento nell’immersione 1-gen-2008 Caru', Antonella; Cova, Bernard; L., Maltese MERCATI E COMPETITIVITÀ -
Best Papers from the 5th European Institute of Advanced Management Studies Interpretive Consumer Research Workshop 1-gen-2010 A., Shankar; Cova, Bernard; Caru', Antonella JOURNAL OF CONSUMER BEHAVIOUR (seleziona...)
Booing at La Scala: consumer fanaticism at play 1-gen-2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara - CONSUMER CULTURE THEORY CONFERENCE
Brand Community of Convenience Products: New Forms of Customer Empowerment The case “my Nutella The Community" 1-gen-2006 Cova, Bernard; Pace, Stefano EUROPEAN JOURNAL OF MARKETING -
Branding Tribale su Internet: “my Nutella The Community” 1-gen-2007 Cova, Bernard; Pace, Stefano MICRO & MACRO MARKETING Societa Editrice il Mulino Spa:Strada Maggiore 37, I 40125 Bologna Italy:011 39 051 256011, EMAIL: diffusione@mulino.it, INTERNET: http://www.mulino.it, Fax: 011 39 051 256034
Co-creating the collective service experience 1-gen-2015 Carù, Antonella; Cova, Bernard JOURNAL OF SERVICE MANAGEMENT -
Co-destructing value through consumer fanaticism: The Scala/Loggionisti case 1-gen-2011 Caru', Antonella; Cova, Bernard; Solerio, Chiara - AIMAC
Le consommateur interpassif : nouvel avatar postmoderne ? 1-gen-2008 Caru', Antonella; Cova, Bernard - International Marketing Trends Conference
Cross Boarder Consumption and Community: Meanings for Warhammer Enthusiasts 1-gen-2008 DAVID J., Park; Sameer, Deshpande; Cova, Bernard; Pace, Stefano - ACR, Association for Consumer Research
Examining consumer fanaticism: towards co-destruction of value 1-gen-2011 Caru', Antonella; Cova, Bernard - EIASM
Experiencing Consumption: Appropriating and Marketing Experiences 1-gen-2012 Caru', Antonella; Cova, Bernard - Routledge
“Expériences de Marque: Comment Favoriser l’Immersion du Consommateur ?» 1-gen-2006 Caru', Antonella; Cova, Bernard DÉCISIONS MARKETING -
Global Brand Communities across Borders - The Warhammer Case 1-gen-2007 Cova, Bernard; Pace, Stefano; DAVID J., Park INTERNATIONAL MARKETING REVIEW -
Innovating as an interaction of practices: the case of customers’ use of a new website 1-gen-2017 Pace, Stefano; Caru', Antonella; Cova, Bernard - Springer International Publishing
Innovating services through experiences: an investigation of servicescape’s pivotal role 1-gen-2016 Caru', Antonella; Colm, LAURA INGRID MARIA; Cova, Bernard - Springer
Look what they’ve done to my brand: clashes of brand tribes 1-gen-2005 Cova, Bernard; Pace, Stefano - ACR - Association for Consumer Research
Marketing challenges in a connected world 1-gen-2007 Arbore, Alessandro; Busacca, BRUNO GIUSEPPE; Cova, Bernard; K., Keller; I., Sneohota MERCATI E COMPETITIVITÀ -
Pleasure and Enjoyment in the Consumption Experience: The Case of ICT-Based Services 1-gen-2009 Cova, Bernard; Caru', Antonella; Pace, Stefano - Association for Consumer Research
Re-conceptualizing escape in consumer research 1-gen-2018 Cova, Bernard; Carù, Antonella; Cayla, Julien QUALITATIVE MARKET RESEARCH JOURNAL -