SOSCIA, ISABELLA
SOSCIA, ISABELLA
Acquisti, consumo ed emozioni
2006 Addis, Michela; Soscia, Isabella
Cognitive and affective determinants of salesforce performance: a two-wave study
2018 Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo
Computer based lie detection technique for scale validation
2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Emotions and consumption behaviour
2013 Soscia, Isabella
Emozioni e Consumo
2009 Soscia, Isabella
Gratitude, Delight or Guilt: The Role of Consumers’ Emotions in Predicting Post- Consumption Behaviors
2007 Soscia, Isabella
Il marketing esperienziale
2011 Caru', Antonella; Soscia, Isabella
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry
2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella
Le ricerche di mercato
2009 Soscia, Isabella; Molteni, Luca
Le ricerche per la definizione e il controllo della comunicazione di massa
2022 Piancatelli, Chiara; Soscia, Isabella
Lifting the Veil of Maya: Measuring the Implementation Gap of Public Management Reforms in Italy
2010 Turrini, Alex; Cristofoli, Daniela; Nasi, Greta; Soscia, Isabella
Materialism: the good, the bad, and the ugly
2014 L. J., Shrum; T. M., Lowrey; M., Pandelaere; A. A., Ruvio; E., Gentina; P., Furchheim; M., Herbert; L., Hudders; I., Lens; N., Mandel; A., Nairn; A., Samper; Soscia, Isabella; L., Steinfield
Non Castigat Ridendo Mores: Evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy
2012 Soscia, Isabella; Turrini, Alex; Tanzi, Emilio
Repurchase behavior in the performing arts: do emotions matter without involvement?
2014 Troilo, Gabriele; Cito, Maria Cristina; Soscia, Isabella
Ricerche quantitative di marketing
2011 Soscia, Isabella; Troilo, Gabriele
Solving the paradox of machiavellianism: machiavellianism may make for productive sales but Poor team spirit
2012 Soscia, Isabella; Bagozzi, Richard; Guenzi, Paolo
The Effect Of Comparative Advertising On Consumer Perceptions: Similarity Or Differentiation
2007 Busacca, BRUNO GIUSEPPE; Girolamo, S; Soscia, Isabella
The effect of comparative advertising on consumer perceptions: similarity or differentiation?
2010 Soscia, Isabella; Girolamo, Simona; Busacca, Bruno
The impact of trial on technology adoption: the case of mobile TV
2011 Soscia, Isabella; Arbore, Alessandro; Hofacker, Charles F.
| Titolo | Data di pubblicazione | Autore(i) | Rivista | Editore |
|---|---|---|---|---|
| Acquisti, consumo ed emozioni | 1-gen-2006 | Addis, Michela; Soscia, Isabella | - | Università Bocconi Editore |
| Cognitive and affective determinants of salesforce performance: a two-wave study | 1-gen-2018 | Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo | INDUSTRIAL MARKETING MANAGEMENT | - |
| Computer based lie detection technique for scale validation | 1-gen-2010 | Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia | - | - |
| Creating consumption experiences to build brand image: measuring their effects through a quasi experiment | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
| Emotions and consumption behaviour | 1-gen-2013 | Soscia, Isabella | - | Edward Elgar Publishing |
| Emozioni e Consumo | 1-gen-2009 | Soscia, Isabella | - | EGEA |
| Gratitude, Delight or Guilt: The Role of Consumers’ Emotions in Predicting Post- Consumption Behaviors | 1-gen-2007 | Soscia, Isabella | PSYCHOLOGY & MARKETING | John Wiley & Sons Incorporated:Customer Service, 111 River Street:Hoboken, NJ 07030:(800)225-5945, (201)748-6000, EMAIL: societyinfo@wiley.com, INTERNET: http://www.wiley.com, Fax: (212)748-6551 |
| Il marketing esperienziale | 1-gen-2011 | Caru', Antonella; Soscia, Isabella | - | Egea |
| Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry | 1-gen-2007 | Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella | - | - |
| Le ricerche di mercato | 1-gen-2009 | Soscia, Isabella; Molteni, Luca | - | Il Mulino |
| Le ricerche per la definizione e il controllo della comunicazione di massa | 1-gen-2022 | Piancatelli, Chiara; Soscia, Isabella | - | Egea |
| Lifting the Veil of Maya: Measuring the Implementation Gap of Public Management Reforms in Italy | 1-gen-2010 | Turrini, Alex; Cristofoli, Daniela; Nasi, Greta; Soscia, Isabella | THE INTERNATIONAL JOURNAL OF PUBLIC SECTOR MANAGEMENT | - |
| Materialism: the good, the bad, and the ugly | 1-gen-2014 | L. J., Shrum; T. M., Lowrey; M., Pandelaere; A. A., Ruvio; E., Gentina; P., Furchheim; M., Herbert; L., Hudders; I., Lens; N., Mandel; A., Nairn; A., Samper; Soscia, Isabella; L., Steinfield | JOURNAL OF MARKETING MANAGEMENT | - |
| Non Castigat Ridendo Mores: Evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy | 1-gen-2012 | Soscia, Isabella; Turrini, Alex; Tanzi, Emilio | JOURNAL OF HEALTH COMMUNICATION | - |
| Repurchase behavior in the performing arts: do emotions matter without involvement? | 1-gen-2014 | Troilo, Gabriele; Cito, Maria Cristina; Soscia, Isabella | PSYCHOLOGY & MARKETING | - |
| Ricerche quantitative di marketing | 1-gen-2011 | Soscia, Isabella; Troilo, Gabriele | - | Egea |
| Solving the paradox of machiavellianism: machiavellianism may make for productive sales but Poor team spirit | 1-gen-2012 | Soscia, Isabella; Bagozzi, Richard; Guenzi, Paolo | - | EMAC, European Marketing Academy |
| The Effect Of Comparative Advertising On Consumer Perceptions: Similarity Or Differentiation | 1-gen-2007 | Busacca, BRUNO GIUSEPPE; Girolamo, S; Soscia, Isabella | - | - |
| The effect of comparative advertising on consumer perceptions: similarity or differentiation? | 1-gen-2010 | Soscia, Isabella; Girolamo, Simona; Busacca, Bruno | JOURNAL OF BUSINESS AND PSYCHOLOGY | - |
| The impact of trial on technology adoption: the case of mobile TV | 1-gen-2011 | Soscia, Isabella; Arbore, Alessandro; Hofacker, Charles F. | JOURNAL OF RESEARCH IN INTERACTIVE MARKETING | - |