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SOSCIA, ISABELLA

SOSCIA, ISABELLA  

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Titolo Data di pubblicazione Autore(i) Rivista Editore
Acquisti, consumo ed emozioni 1-gen-2006 Addis, Michela; Soscia, Isabella - Università Bocconi Editore
Cognitive and affective determinants of salesforce performance: a two-wave study 1-gen-2018 Soscia, Isabella; Bagozzi, Richard P.; Guenzi, Paolo INDUSTRIAL MARKETING MANAGEMENT -
Computer based lie detection technique for scale validation 1-gen-2010 Arbore, Alessandro; Soscia, Isabella; Miniero, Giulia - -
Creating consumption experiences to build brand image: measuring their effects through a quasi experiment 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Emotions and consumption behaviour 1-gen-2013 Soscia, Isabella - Edward Elgar Publishing
Emozioni e Consumo 1-gen-2009 Soscia, Isabella - EGEA
Gratitude, Delight or Guilt: The Role of Consumers’ Emotions in Predicting Post- Consumption Behaviors 1-gen-2007 Soscia, Isabella PSYCHOLOGY & MARKETING John Wiley & Sons Incorporated:Customer Service, 111 River Street:Hoboken, NJ 07030:(800)225-5945, (201)748-6000, EMAIL: [email protected], INTERNET: http://www.wiley.com, Fax: (212)748-6551
Il marketing esperienziale 1-gen-2011 Caru', Antonella; Soscia, Isabella - Egea
Industry-retailing cooperation on experiential marketing: a case of repositioning in the spirits industry 1-gen-2007 Addis, Michela; Miniero, Giulia; Scopelliti, Irene; Soscia, Isabella - -
Le ricerche di mercato 1-gen-2009 Soscia, Isabella; Molteni, Luca - Il Mulino
Le ricerche per la definizione e il controllo della comunicazione di massa 1-gen-2022 Piancatelli, Chiara; Soscia, Isabella - Egea
Lifting the Veil of Maya: Measuring the Implementation Gap of Public Management Reforms in Italy 1-gen-2010 Turrini, Alex; Cristofoli, Daniela; Nasi, Greta; Soscia, Isabella THE INTERNATIONAL JOURNAL OF PUBLIC SECTOR MANAGEMENT -
Materialism: the good, the bad, and the ugly 1-gen-2014 L. J., Shrum; T. M., Lowrey; M., Pandelaere; A. A., Ruvio; E., Gentina; P., Furchheim; M., Herbert; L., Hudders; I., Lens; N., Mandel; A., Nairn; A., Samper; Soscia, Isabella; L., Steinfield JOURNAL OF MARKETING MANAGEMENT -
Non Castigat Ridendo Mores: Evaluating the effectiveness of humor appeal in printed advertisements for HIV/AIDS prevention in Italy 1-gen-2012 Soscia, Isabella; Turrini, Alex; Tanzi, Emilio JOURNAL OF HEALTH COMMUNICATION -
Repurchase behavior in the performing arts: do emotions matter without involvement? 1-gen-2014 Troilo, Gabriele; Cito, Maria Cristina; Soscia, Isabella PSYCHOLOGY & MARKETING -
Ricerche quantitative di marketing 1-gen-2011 Soscia, Isabella; Troilo, Gabriele - Egea
Solving the paradox of machiavellianism: machiavellianism may make for productive sales but Poor team spirit 1-gen-2012 Soscia, Isabella; Bagozzi, Richard; Guenzi, Paolo - EMAC, European Marketing Academy
The Effect Of Comparative Advertising On Consumer Perceptions: Similarity Or Differentiation 1-gen-2007 Busacca, BRUNO GIUSEPPE; Girolamo, S; Soscia, Isabella - -
The effect of comparative advertising on consumer perceptions: similarity or differentiation? 1-gen-2010 Soscia, Isabella; Girolamo, Simona; Busacca, Bruno JOURNAL OF BUSINESS AND PSYCHOLOGY -
The impact of trial on technology adoption: the case of mobile TV 1-gen-2011 Soscia, Isabella; Arbore, Alessandro; Hofacker, Charles F. JOURNAL OF RESEARCH IN INTERACTIVE MARKETING -