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Mostrati risultati da 21 a 36 di 36
Titolo Data di pubblicazione Autore(i) Rivista Editore
A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations 1-gen-2014 Griffith, D.; Rubera, Gaia JOURNAL OF INTERNATIONAL MARKETING -
Spinoffs versus Buyouts: Profitability of Alternate Routes for Commercializing Innovations 1-gen-2014 Rubera, Gaia; Tellis, Gerard STRATEGIC MANAGEMENT JOURNAL -
Selfie, big data e customer intelligence 1-gen-2015 Padula, Giovanna; Rubera, Gaia ECONOMIA & MANAGEMENT -
Design innovativeness and product sales' evolution 1-gen-2015 Rubera, Gaia MARKETING SCIENCE -
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities 1-gen-2016 Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -
You gotta serve somebody: the effects of firm innovation on customer satisfaction and firm value 1-gen-2017 Rubera, Gaia; Kirca, Ahmet H. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -
Understanding the importance of the length of global product rollout: an examination in the motion picture industry 1-gen-2017 Griffith, David A.; Yalcinkaya, Goksel; Rubera, Gaia; Giannetti, Verdiana JOURNAL OF INTERNATIONAL MARKETING -
L'innovazione come leva strategica per attrarre e trattenere gli investitori 1-gen-2018 Cillo, Paola; Rubera, Gaia - Egea
The new product portfolio innovativeness–stock returns relationship: the role of large individual investors’ culture 1-gen-2018 Cillo, Paola; Griffith, David A.; Rubera, Gaia JOURNAL OF MARKETING -
New product creativity antecedents and consequences: evidence from South Korea, Japan, and China 1-gen-2018 Nakata, Cheryl; Rubera, Gaia; Im, Subin; Pae, Jae H.; Lee, Hyun Jung; Onzo, Naoto; Park, Heungsoo THE JOURNAL OF PRODUCT INNOVATION MANAGEMENT -
Python for non-Pythonians : how to win over programming languages 1-gen-2019 Rubera, Gaia; Grossetti, Francesco - Egea
Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation 1-gen-2020 Giannetti, Verdiana; Rubera, Gaia JOURNAL OF THE ACADEMY OF MARKETING SCIENCE -
Come creare valore con l’economia dei dati 1-gen-2021 Cillo, Paola; Rubera, Gaia ECONOMIA & MANAGEMENT -
Measuring competition for attention in social media: National Women’s Soccer League players on Twitter 1-gen-2021 Rossi, Federico; Rubera, Gaia MARKETING SCIENCE -
Quando le immagini diventano un serbatoio di dati per le aziende 1-gen-2022 Cillo, Paola; Grossetti, Francesco; Rubera, Gaia ECONOMIA & MANAGEMENT -
Terrorist attacks, cultural incidents, and the vote for radical parties: analyzing text from Twitter In corso di stampa Giavazzi, Francesco; Iglhaut, Felix; Lemoli, Giacomo; Rubera, Gaia AMERICAN JOURNAL OF POLITICAL SCIENCE -
Mostrati risultati da 21 a 36 di 36
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