The book attempts to order the analytical complexity and myriad perspectives that characterise research on trust. The author aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Contents: Preface Part I: Conceptual Assumptions of Trust 1. Relationship- and Network-based Approaches: The Emergence of Trust Demand 2. The Value of Trust Part II: The Contribution of the Different Disciplinary Contexts 3. Multidisciplinary Studies on Trust 4. Trust in Marketing Part III: The Trust Construct’s Analytical Boundaries 5. Trust Definition: A Content Meta-Analysis 6. Trust in Market Relationships: The Main Analytical Dimensions Part IV: Trust Development 7. A Trust Growth Model 8. The Evolutionary and Interactive Dynamics of Trust References Index
Trust in Market Relationships
CASTALDO, SANDRO
2007
Abstract
The book attempts to order the analytical complexity and myriad perspectives that characterise research on trust. The author aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Contents: Preface Part I: Conceptual Assumptions of Trust 1. Relationship- and Network-based Approaches: The Emergence of Trust Demand 2. The Value of Trust Part II: The Contribution of the Different Disciplinary Contexts 3. Multidisciplinary Studies on Trust 4. Trust in Marketing Part III: The Trust Construct’s Analytical Boundaries 5. Trust Definition: A Content Meta-Analysis 6. Trust in Market Relationships: The Main Analytical Dimensions Part IV: Trust Development 7. A Trust Growth Model 8. The Evolutionary and Interactive Dynamics of Trust References Index
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