This study explores the relationship between international expansion and firm performance. Based on a series of case data, the study concludes that there is no general pattern that links multinationality to profitability. Profit drivers along international expansion processes are identified and described.
Internationalization of Retail Banks: A Micro-Level Study of the Multinationality-Performance Relationship
VENZIN, MARKUS;KUMAR, VIKAS;
2008
Abstract
This study explores the relationship between international expansion and firm performance. Based on a series of case data, the study concludes that there is no general pattern that links multinationality to profitability. Profit drivers along international expansion processes are identified and described.
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