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English• The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important in international markets for digital information goods.
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| Titolo: | The internationalization process of digital good providers |
| Data di pubblicazione: | 2003 |
| Autori: | |
| Autori: | V., Mahnke; Venzin, Markus |
| Rivista: | MANAGEMENT INTERNATIONAL REVIEW |
| Abstract: | • The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important in international markets for digital information goods. |
| Appare nelle tipologie: | 01 - Article in academic journal / Articolo su rivista Scientifica |
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