CINECA IRIS Institutional Research Information System
IRIS è la soluzione IT che facilita la raccolta e la gestione dei dati relativi alle attività e ai prodotti della ricerca. Fornisce a ricercatori, amministratori e valutatori gli strumenti per monitorare i risultati della ricerca, aumentarne la visibilità e allocare in modo efficace le risorse disponibili.
English• The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important in international markets for digital information goods.
PRODOTTO NON ANCORA VALIDATO
Attenzione! I dati visualizzati non sono stati sottoposti a validazione da parte dell'ateneo
| Titolo: | The internationalization process of digital good providers |
| Data di pubblicazione: | 2003 |
| Autori: | |
| Autori: | V. Mahnke; M. Venzin |
| Rivista: | MANAGEMENT INTERNATIONAL REVIEW |
| Abstract: | • The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important in international markets for digital information goods. |
| Appare nelle tipologie: | 01 - Article in academic journal / Articolo su rivista Scientifica |
File in questo prodotto:
Copyright © 2018