How to build reputation in financial markets

Reputation for accountability and trustworthiness is a critical variable affecting a company’s capacity to gather the financial resources required to support the realization of corporate strategies. However, how companies build and preserve the trust of financial markets is still underexplored. Our research highlights the complementary role of leadership, strategic plans and internal control systems in underpinning the formation of corporate reputation in financial markets. Collectively, our findings indicate how knowledgeable, respected and committed leadership, detailed and transparent communication of corporate plans, and credible and independent control systems contribute to gather the consensus of the financial community around bold strategic plans.