The internet ‘flop’ is still gravely etched in the imagination – yet notwithstanding the stock market setbacks of a few years ago e-commerce has been making steady progress. It appears that there is a logistics challenge (which we call the ‘e-commerce trap’) threatening the further expansion of online shopping for physical goods, and that to be effective in this area companies will need to invest more in the so-called ‘last mile’. This paper is aimed to highlight the main variables to take into consideration in a last mile logistics design.
Avoiding the e-commerce trap
GRANDO, ALBERTO;
2004
Abstract
The internet ‘flop’ is still gravely etched in the imagination – yet notwithstanding the stock market setbacks of a few years ago e-commerce has been making steady progress. It appears that there is a logistics challenge (which we call the ‘e-commerce trap’) threatening the further expansion of online shopping for physical goods, and that to be effective in this area companies will need to invest more in the so-called ‘last mile’. This paper is aimed to highlight the main variables to take into consideration in a last mile logistics design.
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